The above covers many things. Content marketing is my specialty, but in reality, all the classical communication and journalistic disciplines are here. In the following, some of the elements I work with are shown in addition to what is mentioned under the other menu items.
An important tool for many companies. It must be used when there is something important to tell - and it must be done right and directed to the right media. 90 pct. of them end up in the journalists' garbage bin for various reasons. As a rule, because it is uninteresting. The press release should only be sent out if there is a good story to tell. And it must be told well, preferably with illustrations, infographics and videos. Separate it from the crowd.
Feature articles and larger background articles
It is important to profile the company with well-written articles that capture the attention and profile the company or the message you want to send. Part of the trends of the time are also the so-called advertorials - larger posts in newspapers and magazines, possibly. also podcasts, which in a journalistic manner tell the story the company wants.
CSR - Corporate Social Responsibility
CSR has become modern. It's about signaling that one's business focuses on acting socially responsible by taking social conditions, human rights, climate, environment, etc. into account, as with everything else, the company must be able to handle the values, it wants to signal. I would like to help you identify, formulate and promote a CSR strategy for your company.
IR, IPOs and annual reports
With my background as a cand. Merc and many years of work with the financial markets, I take on many tasks within Investor Relations. I participate in the preparation of material in connection with IPOs and mergers, as well as annual reports, newsletters to shareholders, magazines, etc.
Editor in chief
I assume the role of project manager, editor of a customer magazine and the like. and helps create new, operate or improve existing magazines, portals, etc.
Ghostwriting - chronicles, debates, books
If you would like to publish a book, for example. a trade book, e-book or a biography, I would like to write it for you. I also write chapters or read letters to the newspapers with you as the sender.
I master English at a high professional level and write texts in English or translate from English to Danish. Part of my work at Danske Bank was to write so-called whitepapers guides on complex issues in English for foreign pension funds.